How Build My Voice Works
A practical workflow for turning real writing into a reusable persona profile.
Build My Voice combines onboarding interviews, real writing samples, tone and structure calibration, and profile versioning. The goal is not just to mimic a few phrases, but to build a persona profile that content generation can keep using and refining.
Step 1: Capture The Persona
The onboarding chat is designed to collect the signals that matter most for a writing persona: domain, audience, tone, structure, boundaries, examples, and how the voice changes across contexts.
- Writing Samples: Paste writing, upload text, or share links to published work
- Context: Capture who the persona writes for, what they write, and why it matters
- Calibration: Compare tone and structure variations to confirm what sounds right
- Boundaries: Record what the persona never says, overuses, or avoids
The system looks for recurring voice signals across several useful dimensions:
Step 2: Build The Voice Profile
Once enough signal is collected, Build My Voice turns it into a structured AGENT.md profile that generation can use repeatedly.
- Voice DNA: The big picture of how the persona sounds on the page
- Tone & Register: When the voice should feel sharp, warm, formal, casual, or direct
- Vocabulary & Rhythm: Preferred wording, sentence shape, and pacing
- Rules & Boundaries: What to avoid, what to emphasize, and what to repeat consistently
- Examples & Patterns: Enough signal for the app to draft new content in that voice
The Result: A versioned persona profile that powers content generation and can be rebuilt as the voice evolves.
Step 3: Generate Managed Drafts
Quick Post
Generate social media posts (LinkedIn, X, Threads) in seconds
Thread Builder
Create multi-post threads (2-10 posts) with narrative flow
Long-form
Generate blog posts, articles, or newsletters (500-2000 words)
Reply
Craft context-aware responses to posts and comments in your voice
Current Events
Draft timely takes on trends and recent developments using the persona profile
Feeling Lucky
Start from a timely prompt picked from the persona profile and stored pillars
Every generated piece stores a heuristic confidence score based on structure and quality checks. Lower scores mean the draft likely needs another pass or manual editing.
Step 3b: Guide The Draft
Define 3-5 content pillars—the core themes your brand owns. The app uses these to generate targeted topic suggestions, keeping your content focused and on-strategy.
- Pillar Management: Set and evolve your pillars as your brand grows
- AI Topic Suggestions: Get fresh content ideas tailored to each pillar
- Audience & Angle Framing:Target specific audiences and choose angles—contrarian, how-to, story-driven, or data-backed
- Content Repurposing: Turn a long-form article into a thread, or a thread into quick posts
Publish content directly to your social channels via Postiz integration. Connect LinkedIn, X, Threads, and more.
- One-Click Publish: Send content to any connected channel instantly or schedule for later
- Performance Tracking: Monitor impressions, likes, comments, and shares per post
- Channel Management: Connect, sync, and manage all your social accounts in one place
Step 4: Refine The Persona Over Time
The persona does not stay static. As you edit drafts and leave feedback, Build My Voice can analyze those changes and apply meaningful learnings back to the profile.
- Edit Feedback: Save what changed and why it was better or worse
- Profile Updates: Apply reusable learnings back into the persona profile
- Version History: Keep a record of how the persona profile changed over time
- Repeatable Workflow: Keep using the same persona for drafting, review, and iteration
The goal is straightforward: build a strong persona from evidence, generate from it, refine what misses, and keep the profile current.
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